Cover Your Assets Online

FAIR USE AND DETERMINING WHAT’S “FAIR”

how to register your website's copyright

Ah, yes, fair use. I hear people use that phrase all the time based on their opinion of what they think is “fair” under the circumstances. Unfortunately, it’s way more complicated than that. Indeed, the United States Supreme Court has gone on record as saying that the Fair Use Doctrine is “the most troublesome in the whole […]

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WHY YOU NEED AN INTERNET LAWYER (AND A DENTIST)

cover your assets online

I’m a lawyer, not a dentist, so I don’t argue when my dentist tells me that if I don’t get my teeth cleaned I’ll probably end up with holes in my teeth. Likewise, when an Internet lawyer (me!) tells you that if you don’t take steps to “cover your assets online” (the legal equivalent of taking preventative measures to protect your […]

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Amazon’s Affiliate Program Rules: BLOGGERS BEWARE

bloggers beware of amazon's associates program rules

This is one of those “how-can-you-know-what-you-don’t-know” moments. If you’re a member of AMAZON’S ASSOCIATES PROGRAM take note: there are rules you’re probably not aware of and they could be leaving you exposed to an Amazon slap on the wrists for abuse of its policies. Your site must be “suitable” according to clause #2 of Amazon’s Associates […]

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Can You Trademark A Hashtag?

how to protect your online business

The law remains unsettled when it comes to trademarking a hashtag. Proceed with caution. A hashtag is a word string preceded by a “hash” or pound sign (#) and it’s used primarily to identify themes, topics, and conversations in social media platforms. A hashtag is much like a keyword that facilitates a search by topic. Here’s the […]

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DON’T GET SUED

protect online business

Definition of a Lawsuit: “A machine that you go into as a pig and come out of as a sausage.” ~Ambrose Bierce, American journalist, editorialist, and short story writer (1842-1914). If you think your business is too small to get sued, think again. Small business owners are increasingly finding themselves caught up in lawsuits for […]

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HOW “EXPOSED” ARE YOU AND YOUR BUSINESS?

Have you ever had a dream where you’re the only one who’s naked? Terrifying, right? Now imagine that your online business is naked and you have no idea how exposed your “assets” are, leaving you vulnerable to lawsuits, blacklisting (by Facebook or Google), copyright and trademark infringement, IRS reprimands, and so many other legal nightmares. The worst thing? Many entrepreneurs […]

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Browse-wrap or Click-wrap

browse wrap or click wrap

So, you have your Terms and Conditions (T&C, a.k.a., Terms of Use) posted on your website and you have a separate T&C for your products and services… check and check! (Yes, you need them both! WEBSITE T&C PROTECTS YOU The law is designed to protect the consumer. Your job is to protect yourself and your […]

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Is Your Online Business Legally Covered?

how to cover your assets online without hiring a lawyer

Is your online business legally covered? Are you sure about that? Because… If you’re like most online business owners, there’s a good chance you’ve got your head in the sand when it comes to all the “legal stuff” you absolutely must do in order to cover your ass(ets) online. Business owners are not ostriches, but […]

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