Does Your Trademark Pass The “Distinctiveness Test”?

One of the questions I’m asked most often is, “Should I trademark it?” The “it” in question is usually a business name, product name, or slogan. But you can also trademark a letter–or series of letters (IBM), a word (Panasonic), a string of words (“You’re in good hands with Allstate”), a sign (the golden arches), […]

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why you need a website terms of use

Like I always say, your business is your baby. You need to protect it. And that protection starts with your website. The reason I created was to show entrepreneurs how to build a virtual electric fence around their online businesses. The first document you need to put on your website is a Privacy Policy […]

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An Overview of Business Partnerships

general partnerships and your online business

Like a Sole Proprietorship, a Partnership “springs into being” the moment two or more people engage in business to make money. That’s it. Handshake optional. All that’s necessary is that the parties agree to do business together. It does not have to be in writing. An oral agreement will suffice. Easy peasy. Right? NOT SO […]

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what does DMARC stand for

As of June 2016, online marketers who use an,,, or as a “FROM” email address in their bulk email marketing campaigns will get “DMARCed”, which means, your emails won’t make it through to your subscribers. DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance” is an email authentication protocol designed to prevent spammers from using […]

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Lawyer With A Rebel Yell

Nonconformity completes me. Not for the sake of it, but for the way it forces me to think. Like you, I learned to throw a rockin’ rebellious tantrum at the age of two. It’s a rite of passage for toddlers. And then — perhaps like you, too? — I learned to conform. Get along. Toe the line. […]

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WARNING: DO NOT PUT YOUR HEAD IN THE SAND! We’ve got some “asset covering” to do. Your assets are all the things that are valuable and are legally yours. Your assets include your business valuables (your website and its content, your company name and tag line, your products and services, etc.) AND your personal valuables, like […]

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Why You Need To Audit Your Assets

Your online business assets are all the things you own that have commercial value and it’s your job to know where the value in your business is… so you can protect it. You’ve probably heard those stories about people who bought something at a garage sale only to find out it was worth a heck […]

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Why Business Insurance Is So Important For Sole Props

I don’t want to scare you. Really, I don’t. (Actually, come to think of it, maybe I do, if that’s what it takes to get your attention… this is muy importante.) * Because I don’t want to see you getting your (pajama) pants sued off. (Admit it, you work from home in your pajama pants.) * I want you […]

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Domain Name Ownership. Renewal. Expiration. Know This Stuff.


NEWSFLASH: You do NOT own your domain name. Technically speaking (and you know how much we lawyers love technicalities!) you are not the “owner.” Think of it more like a “rental” situation. No one owns the Internet. Ergo (I love that word!), no one can actually sell you a domain name.  What you’re “buying” is […]

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Name Game: How To Name Your Business, Products + Services

Cover your assets online choosing a business name

One of the things I love to do most is naming… whether it’s a company name or a product or service, I can really get into it and have come up with some amazing names together with my clients. For example, I helped life coach Linda Hannett name her signature product, “Redecorating Your Soul.” And I […]

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