What is an affiliate link? An affiliate link is one that has a tracking code that enables you to sell other people’s products and get paid a commission whenever someone uses your particular link. It’s a way to promote what other people are selling AND generate passive income for your business. It can also send traffic to your […]
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One of the questions I’m asked most often is, “Should I trademark it?” The “it” in question is usually a business name, product name, or slogan. But you can also trademark a letter–or series of letters (IBM), a word (Panasonic), a string of words (“You’re in good hands with Allstate”), a sign (the golden arches), […]
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Like I always say, your business is your baby. You need to protect it. And that protection starts with your website. The reason I created CoverYourAssetsOnline.com was to show entrepreneurs how to build a virtual electric fence around their online businesses. The first document you need to put on your website is a Privacy Policy […]
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Like a Sole Proprietorship, a Partnership “springs into being” the moment two or more people engage in business to make money. That’s it. Handshake optional. All that’s necessary is that the parties agree to do business together. It does not have to be in writing. An oral agreement will suffice. Easy peasy. Right? NOT SO […]
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As of June 2016, online marketers who use an @gmail.com, @yahoo.com, @hotmail.com, or @aol.com as a “FROM” email address in their bulk email marketing campaigns will get “DMARCed”, which means, your emails won’t make it through to your subscribers. DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance” is an email authentication protocol designed to prevent spammers from using […]
Keep reading...Nonconformity completes me. Not for the sake of it, but for the way it forces me to think. Like you, I learned to throw a rockin’ rebellious tantrum at the age of two. It’s a rite of passage for toddlers. And then — perhaps like you, too? — I learned to conform. Get along. Toe the line. […]
Keep reading...Your online business assets are all the things you own that have commercial value and it’s your job to know where the value in your business is… so you can protect it. You’ve probably heard those stories about people who bought something at a garage sale only to find out it was worth a heck […]
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NEWSFLASH: You do NOT own your domain name. Technically speaking (and you know how much we lawyers love technicalities!) you are not the “owner.” Think of it more like a “rental” situation. No one owns the Internet. Ergo (I love that word!), no one can actually sell you a domain name. What you’re “buying” is […]
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One of the things I love to do most is naming… whether it’s a company name or a product or service, I can really get into it and have come up with some amazing names together with my clients. For example, I helped life coach Linda Hannett name her signature product, “Redecorating Your Soul.” And I […]
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In 2009 the Federal Trade Commission (FTC) issued rules that require affiliate marketers to disclose any relationships they may have with other online retailers/business owners. The FTC wanted to make sure that online consumers knew the difference between genuine recommendations that were not tied to commissions or receiving free products in exchange for an endorsement, as opposed to when […]
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